This week we talked about McLuhan and his Tetrad; before discussing about it what is it exactly?
For McLuhan the most important is not the message but the media use to diffuse this message. He summarized his ideas on a tetrad of media effect; the tetrad answers to four questions:
- What does the medium enhance?
- What does the medium make obsolete?
- What does the medium retrieve that had been obsolesced earlier?
- What does the medium flip into when pushed to extremes?
An example of McLuhan Tetrad with Medium on subject:
This figure talks by it-self. And I will try to apply it to Internet 2.0, and social media.
First Tetrad for Internet 2.0, according to another wordpress blog (http://mindbeforeyoumine.com/2010/07/12/mcluhans-tetrad-applied-to-internet/)
Then according to the same source for Social media such as Facebook
As a conclusion I can say that Marshall McLuhan was ahead of his time.
In order to create my post I find help and informations on website such as: